Management Information Systems: Managing the Digital Firm 14th GLOBAL Edition c2016 Laudon


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     Laudon - Management Information Systems 14th GLOBAL Edition c2016.pdf -
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Description



Books : Educational : English


Management Information Systems: Managing the Digital Firm, 14th GLOBAL Edition (c2016), textbook by Kenneth C. Laudon & Jane P. Laudon.

TEXTBOOK INFO:
Global edition: http://catalogue.pearsoned.co.uk/educator/product/9781292094007.page
National (US) edition: http://www.pearsonhighered.com/educator/product/9780133898163.page

«This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.»

COURSES: For undergraduate and graduate Management Information Systems courses.

Up to date topics, including:
- Social, Mobile, Local: New e-commerce content in Chapter 10 describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.
- Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies, including Hadoop, in-memory computing, non-relational databases, and analytic platforms.
- Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud security); Chapter 9 (cloud-based CRM and ERP); Chapter 10 (e-commerce); and Chapter 13 (cloud-based systems development).
- Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed in throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce.

BRIEF CONTENTS:
PART I - ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems
PART II - INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
PART III - KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-Commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making
PART IV - BUILDING AND MANAGING SYSTEMS
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems
Glossary
Indexes

FILE INFO: paginated, bookmarked, true PDF.

13th edition c2014
target file name: Laudon - Management Information Systems 13th GLOBAL Edition c2014.pdf
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